An addition to product line D
A. Symbol B. Brand name to facilitate entry into a new market product C. An expansion of business links D. Large-volume production runs
D. a product improvement
Question 10 A product audit by a cereal manufacturer would: A. categorize the cereals produced within its industry as to product similarities and differences. B. determine if the company should delete its Spider-Man brand cereal. C. analyze the sales levels of all cereals in its competitive environment. D. determine the competitive advantage of each brand of cereal in the market.
Question 11 Marketing dimensions refer to price, promotion, strategy, and: A. channels of distribution. B. product fea tures. C. launch offers. Dpetitive environments.
Question 12 A broader approach to the new product question is the one developed by H. Igor Ansoff in the form of: A. corporate marketing. B. marketing mix. C. growth vectors. D. benchmarking.
Question 13 The primary reason for new product failure is the inability of the selling company to match its offering to the: A. needs of the customers. B. required competition. C. prevailing price. D. product development cycle.
Question 14 Products that are inventions are known as: A. new-to-the-world products. B. new category entry. C. an addition to product line.
Question 15 Avon first marketed its Skin So Soft lotion as a body lotion so it would have a product online payday loans in FL to compete with other similar body lotions. Today, Avon promotes its Skin So Soft lotion as an insect repellant that is good to your skin. In which of the new product categories would Skin So Soft lotion fall?Continue reading