Tantan: Indians tend to be swiping close to Asia’s favourite internet dating app
The app features was able to go up through India’s congested online dating industry without big advertising.
Us matchmaking apps might be creating a splash in India, but a Chinese brand name working generally underneath the radar is actually close at their own heels.
Asia’s favorite matchmaking application has become the fifth-most popular in India by connected month-to-month active consumers
on iOS and Android os mobile phones, according to the analytics company App Annie.
In-may 2018, Tantan failed to function among top, but zoomed on last situation by July. This has since slid one-spot adopting the introduction of American software Bumble in December, facts from App Annie shows.
Pronounced tan-tan like in “sun bronze,” Tantan means in Mandarin to “talk”. Launched in 2014, the app bears increased resemblance to US’s Tinder, and is obtained from the Chinese social media Momo in March 2018. Tantan has actually over 90 million registered users in China.
The Indian fantasy
“India is amongst the fastest expanding net markets around, thus it’s extremely important becoming current and victory in Indian industry,” Tantan stated in a contact to Quartz. “After undertaking a soft establish in India, we learned a lot more about the marketplace and consumers which assisted all of us in providing the market best.”
Tantan isn’t by yourself. Asia happens to be overloaded with Chinese apps in the last month or two, a few of which like video-sharing software TikTok and e-commerce platform nightclub Factory have now been expanding fast.
Pros say there’s grounds India is actually a priority marketplace for these Chinese programs. “Once they mature in Asia, India may be the just place these applications can visit. Chinese apps have quite lowest approval inside western,” stated Yugal Joshi, Vice-President at Everest team consultancy.Continue reading→