T listed here are a complete large amount of apps in the marketplace now for young people looking for love: Tinder, Bumble, and OkCupid, to mention a couple of. Though their rationales vary—Tinder and Bumble are both concerning the swipe, but on Bumble, women result in the very first move, in accordance with OkCupid it is possible to get a handle on just how much information you reveal up front—they all have one or more part of typical: Potential mates judge each other considering appearance.

But Willow, an innovative new software striking the App shop on Wednesday, is looking for a different approach. As opposed to swiping left or right in line with the first selfie you notice, you’re prompted to respond to a couple of three questions—written by users—that are made to spark up a discussion. What’s more, users decide when of course they would like to share pictures along with other users; to start with, the responses to those concerns are typical future times see.

The app’s creator Michael Bruch states Willow sets the “social” back social networking

Bruch, now 24, had been fresh away from nyc University as he established the software year that is last. He claims he had been seeking to fill a void he noticed when working with dating apps that centered on swipes instead of that which you like.

“You can match with a number of individuals until you start talking to them,” Bruch tells TIME that you think are good looking but you don’t really know much about them. “If I’m going to pay time with some body i do want to understand me.Continue reading→