Once a personality-based matchmaking site, OkCupid funneled dollars into product development, user experience and a brazen new approach to marketing. For The Drum’s latest Deep Dive we look at how the platform carved out a niche for itself as the preeminent choice for daters who want to talk social and political issues..

Who says it’s taboo to talk politics and religion on a first date? OkCupid is proof that the old adage no longer holds true. The hot dating app has been on fire this year after overcoming a few unsexy growing pains.

Founded in 2004 by Chris Coyne, Christian Rudder, Sam Yagan and Max Krohn – the Harvard students who also created SparkNotes – OkCupid has its roots in what was once called SparkMatch. The platform allowed users to connect based on the results of a personality assessment similar to the popularized Myers-Briggs Type Indicator. After selling SparkMatch to Barnes & Noble, the team built what is now OkCupid. In 2011, they sold the business to InterActiveCorp (IAC), the holding company that owns Match Group. The group owns a number of popular dating and networking platforms including Tinder, Hinge and Match.

As smartphone adoption skyrocketed and online dating went mobile, OkCupid was among the first digital dating platforms to launch an effective, user-friendly mobile version. The platform retained its focus on getting users to ‘match on what matters‘ – the platform’s functionality and philosophy were both rooted in the principle of encouraging singles to choose potential partners based on what’s most important to them.Continue reading→

Jenna Ortega are a United states celebrity just who increased to prominence after portraying young Jane into the tvs series aˆ?Jane the Virgin.‘ Ortega is best known for his work on Disney’s aˆ?Stuck in the Middle.aˆ? This lady portrayal of Harley Diaz about tv show drew countless praise and admiration. Jenna additionally supplied the vocals of Princess Isabel in Disney’s television show aˆ?Elena of Avalor.aˆ?

Early Longevity Of Jenna Ortega

Jenna Ortega was born in Coachella area, Ca on age, along with her father’s identity is as yet not known. Jenna’s mommy was of Mexican and Puerto Rican descent, along with her daddy are of Mexican US origin.

Mia, Isaac, Markus, Aaliyah, and erican nationality, but this lady ethnicity is actually a mix of Puerto Rican and North american country origin. The celebrity finished from John Glenn twelfth grade. She was also thinking about acting during the time. She’s a Libra by beginning.

Just how much is Jenna Ortega Web Value?

Ortega have approximately internet worthy of of $2 million. The woman performing career provided her with all of of the woman wide range. She has a $2500 canine called Murphy Doodles as an animal. Given that she’s nevertheless a teen, their net value can be sure to boost in the impending years.

That is Jenna Ortega Dating Today?

Jenna is just 16 yrs old and it is too young having a boyfriend today. This is why, she’s got not ever been in a relationship prior to. Moreover, she actually is considerably interested in the girl job along with her goals. She got associated with Jacob Sartorius, however, after appearing within his music video clip aˆ?Chapstick.‘ When both of them stayed silent about it, the rumors passed away away.Continue reading→