This ad seems to be all about male dominance. In the “no really means yes” era, men thought that women desired a strong, take-charge kind of guy that flaunted his superiority and masculinity every chance he could get. And doing it all while wearing a sharp, tailored dress shirt.
Lux Stockings ad
After marriage, it is not uncommon for the couple to be more relaxed with each other and become sloppier in their personal appearances. In this ad, the stockings manufacturer is admonishing wives who let their appearance down after the wedding by reminding them that husbands love wives with run-free stockings. Even when she is just working around the house, the wife should wear hose that are fresh, clean, and hole-free.Continue reading