Shahzad Younas’s Muslim internet dating software assisted 15,000 people see and get hitched. The guy tells Amelia Heathman about contemporary appreciate
the guy term happens: ‘Muslims don’t day, we marry’,” states Shahzad Younas, founder and Chief Executive Officer regarding the Muslim matching application Muzmatch. “It’s a generalised expression nevertheless strikes the complete throughout the head. If I’m satisfying a female, we’re both thinking, is this person relationship information?”
Muzmatch is often dubbed the Muslim Tinder but Younas is not very pleased with the assessment. It makes use of some typical dating-app buildings, such as for example swipes and likes, but rather of concentrating on relaxed hook-ups it is all about helping Muslims get a hold of anyone to wed.
Numerous Muslims are expected to marry youthful and to some body of the identical belief. Alternatives include using a matchmaker, which computer science scholar Younas talks of as “like getting your CV passed around” to obtain an appropriate lover. So it was actually back in 2014, after hearing their family swap stories about matchmaking problems, which he chose to establish an app that will make the dating processes a lot more “halal” — acceptable in religious legislation.
Younas quit his job as an investment banker and spent 6 months functioning 18-hour days to produce Muzmatch inside the rooms. 6 months after releasing, the application got created the earliest marriage.
“A pair had gotten connected to say ‘thank your, we have partnered because of your app’. I became like, OK, it is genuine,” the guy said. The results talk on their own: Muzmatch keeps several . 5 million users and some 15,000 people have got hitched after fulfilling upon it.
They generated a name for itself away from Muslim society compliment of an ad campaign that went regarding Tube a year ago featuring Lionel Richie performing: “Halal, could it be me personally you’re seeking?” With regards to opponents, the app positions larger for downloads compared to the different religious-focused matching software including JSwipe (Jewish) and Salt (Christian), in accordance with statistics company App Annie, so that it’s not surprising that the major relationships firms have come slamming.Continue reading