A well-established human body out-of lookup inside the psychology and you will behavioral economics tells us one to anchors regarding the sort-the fresh starting point for promoting a quote from an unknown wide variety-insensibly, however, constantly and you will significantly, dictate our biggest choice. 7

Such as for instance, inside the an old demonstration, sufferers had been tasked a random number anywhere between 0 and you will 100 made from the spin regarding a controls.Continue reading→