Marketers tricked into believing which they happened to be getting OTT/CTV ads; CBS News, Fox, PBS among premium Roku writers victimized by software spoofing
Grindr, a dating app desirable within the LGBTQ people and had by Chinese video gaming company Kunlun technology, had been employed in an apparent cross-device advertising scam design that tricked advertisers into thought they were getting video clip advertising on Roku connected TV devices, in accordance with new studies from Pixalate.
The apparent strategy, which Pixalate provides called �DiCaprio,� discloses how scammers can abuse safety loopholes that exist in mobile app advertising to carry out ad fraud assaults spanning numerous products, like the financially rewarding OTT/CTV ad environment.
How DiCaprio advertising fraud strategy worked
Grindr � which was downloaded from yahoo Play shop over 10 million days and is also a �social marketing app for gay, bi, trans, and queer men“ � got the working platform by which the fraudsters initiated the apparent scam.Continue reading