Customer Reports (8087)
Free Time (1549)
Media, Books And Stationery (2495)
Technology/Telecoms (1508)
Description
Supplying the many comprehensive and information that is up-to-date analysis associated with internet dating market, and also the behaviours, choices and practices associated with customer.
Mintel has got the answers you’re trying to find
Do you know the key challenges dealing with the industry? That is the buyer and exactly exactly just just exactly what do they need? Where will be the possibilities, where will be the dangers and exactly exactly just just what lies ahead?
Covered in this report
The report covers the web industry that is dating including internet sites and apps. Nonetheless, it doesn’t give attention to вЂadult’ web sites (such as for example adultfriendfinder), which promote by themselves as helping people satisfy for sex and frequently have actually explicit imagery that is sexual.
What you ought to understand
Online dating sites is a securely founded method of meeting times and lovers, with little to no stigma now surrounding the training. Some 27% of men and women purchased a online dating sites solution, increasing to 47% among 18-34 12 months olds. Some 13% of grownups have compensated to make use of a website/app that is dating. Most are nevertheless resistant to use internet dating though when searching for a partner, due primarily to a continuing choice for fulfilling some body in individual.
Expert analysis from a professional within the industry
Published by Rebecca McGrath, a respected analyst in the Media sector, her considerable knowledge provides in-depth commentary and analysis to emphasize present trends and include expert context to your figures.
Numerous apps are going far from the gamified swiping function that drove Tinder’s appeal and aided bring internet dating in to the conventional.Continue reading