Regardless, the Metaverse should produce the same diversity of opportunity as we saw with the web – new companies, products and services will emerge to manage everything from payment processing to identity verification, hiring, ad delivery, content creation, security, and so forth
The value of being a key participant, if not a driver, of such a system is self-evident – there is no “owner” of the Internet today, but nearly all of the leading Internet companies rank among the 10 most valuable public companies on earth. And if the Metaverse does indeed serve as a functional “successor” to the web – only this time with even greater reach, time spent, and more commercial activity – there’s likely to be even more economic upside.
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More broadly, the Metaverse stands to alter how we allocate and monetize modern resources. For centuries, developed economies have transformed as the scarcity of labor and real-estate waxed and waned. Under the Metaverse, would-be laborers who choose to live outside cities will be able to participate in the “high value” economy via virtual labor. As more consumer spending shifts to virtual goods, services, and experiences, we’ll also see further shifts in where we live, the infrastructure that’s built, and who performs which tasks. Consider, for example, “Gold Farming”. Not long after in-game trade economies emerged, many “players” – often employed by a larger company and typically in lower-income countries – would spend a workday collecting digital resources for sale inside or outside the game. These sales were typically to higher-income players in the West. And while this “labor” is typically menial, repetitive, and limited to a few applications, the diversity and value of this “work” will grow as the Metaverse itself does.
The Metaverse will require countless new technologies, protocols, companies, innovations, and discoveries to work. And it won’t directly come into existence; there will be no clean “Before Metaverse” and “After Metaverse”. Instead, it will slowly emerge over time as different products, services, and capabilities integrate and meld together. However, it’s helpful to think of three core elements that need to come into place.
(One way I try to think about these three areas from a procedural perspective is via the Book of Genesis – first, one must create the underlying universe (“concurrency infrastructure”), then s/he must define its laws of physics and rules (“standards and protocols”), then s/he must fill it with life (“content”) that’s worthwhile, evolves, and iterates against selection pressures. God, in other words, doesn’t create and design the world as though it were a miniature model, but enables one to grow across a mostly blank tableau etc.)
Accordingly, when you access content from another user, you’re really just pulling the latest information that Facebook is giving you
At a foundational level, the technology simply does not yet exist for there to be hundreds, let alone millions of people participating in a shared, synchronous experience. Consider Fortnite’s 2019 Marshmello concert. An astounding 11MM people experienced the event in real time. However, they did not do so together. In truth, there were more than 100,000 instances of the Marshmello concert, all of which were slightly out of sync and capped at 100 players per instance. Epic can probably do more than this today, but not into several hundred, let alone millions.
Not only does the Metaverse require infrastructure that currently does not exist, the Internet was never designed for anything near this experience. After all, it was designed to share files from one computer to another. As a result, most of the Internet’s underlying systems are oriented around one server talking to one other server or an end-user device. This model continues today. There are billions of people on today’s Facebook, for example, but each user shares an individual connection with the Facebook server, not with any other user. The earliest form of pseudo-synchronous programs were text chats, but you’re still just pushing largely static data to a server and pulling the latest information from it when/where/how/as it’s needed. The Internet simply wasn’t designed for persistent (versus continuous) communication, let alone persistent communication that is synchronized in precise real time to countless others.